Laundry day, but make it sustainable

Laundry day, but make it sustainable

Luxury extends beyond what you bring into your home, it’s also in how you care for it. The way we wash, dry, and maintain our linens has a direct impact on the environment, the longevity of our textiles, and even our well-being. When we shift our habits, we transform something as routine as laundry into an intentional act of sustainability.



Here’s how to care for your linens with both the planet and their lasting beauty in mind:

  • Wash in cold water: heat weakens natural fibers, causing them to break down more quickly. Cold water preserves the integrity of organic textiles while significantly reducing energy consumption. A simple shift that protects both your linens and the environment.
  • Choose natural detergents: many conventional laundry detergents contain synthetic fragrances, optical brighteners, and microplastics, harmful not just to your skin but also to waterways. Opt for plant-based, biodegradable detergents to cleanse effectively without compromising on purity.  Did you know white vinegar is a natural softener, deodorizer, and stain remover? Adding a small amount to your rinse cycle can help keep linens fresh and chemical-free.
  • Rethink plastic jugs: over one billion plastic laundry jugs are discarded annually in the U.S., with only a fraction being recycled. The rest clutter landfills and pollute our oceans. Instead of buying new plastic jugs, consider a lasting alternative: refill and reuse. Many zero-waste stores offer refill stations with eco-friendly liquid detergents, allowing you to reduce waste while keeping your linens impeccably clean.
  • Choose a front-loader if you can: front-loading washing machines use less water and energy compared to top-loaders. They also clean more efficiently and are gentler on fabrics, helping your linens stay in top condition for longer.
  • Line dry whenever possible: air drying isn’t just energy-efficient; it’s gentler on fabrics, helping maintain softness and extending their lifespan. Sun-drying also offers a natural antibacterial boost, keeping your linens fresher for longer.

Luxury isn’t just about what we own, it’s about how we care for it. Thoughtful laundering honors the craftsmanship behind every thread and extends the life of what we cherish.

For specific care instructions on O linens, refer to our detailed guide here. Because sustainability isn’t just a purchase, it’s a practice.
— Bea

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