At the heart of O is the belief that true luxury should not only feel good, but also do good, for your guests, your team, and the planet we all share.
"True hospitality begins with intention. When we choose linens that are crafted with care, for the earth, for the hands that made them, and for the people who will rest within them, we offer more than comfort. We offer a deeper kind of welcome. That, to me, is the real luxury."
"True hospitality begins with intention. When we choose linens that are crafted with care, for the earth, for the hands that made them, and for the people who will rest within them, we offer more than comfort. We offer a deeper kind of welcome. That, to me, is the real luxury."
Organic cotton comfort for your guests
We believe true luxury is found in the harmony between comfort, beauty, and conscious living. Our eco-friendly linens, crafted from 100% organic cotton, offer your guests a sensory experience that’s both indulgent and responsible.
By choosing O, you’re not only enhancing your guest experience, but also strengthening your commitment to sustainability. Our linens support your efforts to achieve, and maintain, industry-recognized certifications and environmental standards, while telling a story your guests will feel, see, and remember.
As a Certified B Corporation, we’re committed to the highest standards of social and environmental responsibility. Every step of our process, from field to final stitch, honors both people and planet.
Our cotton is certified organic by the USDA and EU Organic standards. Our products meet the OEKO-TEX® Standard 100 and align with the Global Organic Textile Standard (GOTS), the highest benchmarks for ecological and social integrity.
Our certifications are more than labels, they’re our promise of transparency, authenticity, and uncompromised quality. We invite you to experience a refined approach to luxury, one that respects the world we share.
O is proud to partner with some of the finest establishments.
From serene spas to vibrant dining rooms and tranquil guest suites, O linens are chosen by those who believe true hospitality begins with intention.
Eco-friendly linens for mindful hospitality
Organic materials for a luxurious stay
Conscious comfort your guests will feel
Timeless design, thoughtfully crafted
Create lasting guest experiences, with care for the earth.
Get in touch to explore how we can provide your hotel with luxurious, sustainable linens, fully customizable to reflect the unique aesthetics and needs of your rooms, restaurants, or spa. From color palettes crafted with natural pigments to bespoke sizing and design details, every piece can be tailored to your vision.
We can adapt any order or co-create entirely new pieces, using a variety of natural textiles beyond cotton, offering flexibility without compromising beauty, quality, or values.
Contact us to receive our catalog and price list. Let’s create something truly meaningful, together.
